Martech

APRIL 19, 2024

Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. Every business is different,” Meta’s Bui told MarTech. Meta saw 16.6% More questions?

B2C 113

B2C Lead generation B2B Campaign 113

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. A lot of our martech is focused on the last two: Demand capture (e.g., Here’s why. The rise of cloud-based software.

B2B 133

B2B Manufacturing Technology Technology 133

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

Pitch 112

Pitch Product Electricity Healthcare 112

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

Technology 109

Technology Technology Campaign Promote 109

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. A powerful content management system. Terms of the deal were not disclosed.

Retail 106

Retail Engineering Conversion Start-ups 106

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these insights can bring in more leads.

Customers 113

Customers Campaign Repeat business Referrals 113

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Strategize 110

Strategize Campaign User Experience Start-ups 110

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 124

Manufacturing Promote Pipeline Technique 124

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. But teams had to make a choice. Over time, this led to a whole series of martech innovations. Register free.

Government 120

Government CRM Campaign Launch 120

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. Register for The MarTech Conference here.

Teamwork 120

Teamwork Campaign B2B Launch 120

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

User Experience 130

User Experience Strategize Technology Technology 130

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Territory 101

Territory Referrals User Experience Conversion 101

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

Campaign 108

Campaign Conversion Contact Process 108

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams.

Objectives and Key Results 104

Objectives and Key Results Cross-sell Campaign Strategize 104

Martech

JANUARY 19, 2024

Your involvement in choosing the CRM system’s data processing approach may be limited, but it significantly affects your work. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 112

CRM Process Campaign B2B 112

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. It employs specialized teams to handle regulated markets such as financial services.

Customers 113

Customers B2C Healthcare Retail 113

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Q: What work did you do when you started at GE?

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Personalization and dynamic content.

A/B testing 130

A/B testing B2C Appointment Campaign 130

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Plus, she’s a MarTech contributor. Q: You did a B.A.

Technology 100

Technology Technology Sports Finance 100

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Profit margin 130

Profit margin B2B Campaign Retail 130

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Everything else has changed dramatically (the not-so-good news). Available resources. Integrations.

Strategize 123

Strategize Education Price Service 123

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Lead generation for B2B has undergone quite a transformation.

B2B 125

B2B Lead generation GTM CRM 125

Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. The digital assets move to other platforms like the content management system (CMS), a system that prints assets, or a project management system. Image: Salt Flats.

Consult 112

Consult Networking Campaign Start-ups 112

Martech

MARCH 5, 2024

We are working on this now.” Meta issued a statement, confirming major disruptions to ads creation and management, sharing and content management, and inboxes. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Get MarTech! Shortly before 11 a.m. As of 1:10 p.m.

X-functional 109

X-functional Engineering Service Process 109

Martech

NOVEMBER 14, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me!

Technology 111

Technology Technology Customer Relationship Management Negotiate 111

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. Can you also sustain those changes?

Objectives and Key Results 129

Objectives and Key Results Strategize Government Technology 129

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

Technology 120

Technology Technology Objectives and Key Results Service 120

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. To build cross-functional teams, determine the data you need for an exceptional, personalized customer experience.

Customers 81

Customers Represent Promote Start-ups 81

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 121

X-functional Cross-sell Territory Retail 121

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. There are certainly benefits to martech Don’t get me wrong.

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Here are three questions to think about related to DAM processes.

Process 117

Process Technology Technology Meeting 117

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. Dig deeper: Movable Ink’s Da Vinci thinks outside the campaign box Get MarTech! Integrations. In your inbox.

Launch 127

Launch Campaign Customers Process 127

Martech

JANUARY 5, 2024

. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. Digital content should be viewed as the connection between people, process and technology. Content is critical to business operations and must be managed at all points of a digital lifecycle.

Government 121

Government Technology Technology Trust 121

Martech

MARCH 13, 2024

AI will profoundly impact the workplace and the roles of people working on creative. I am pushing everyone on my team to explore AI’s potential aggressively. Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work.

Drivers/motivators 121

Drivers/motivators Technology Technology Launch 121

Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Assembling cross-functional teams with technical and business stakeholders. Working with expert consultants to navigate complexities. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10.

Strategize 115

Strategize UX Technology Technology 115

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108