CreatorIQ announces partnership with TikTok

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard. This will provide insights not only into demographics and trends, but also help selecting the best creators to work with.

It will also allow marketers to plan and execute TikTok campaigns within CreatorIQ. “This partnership will give CreatorIQ customers the ability to pair TikTok’s first-party data and analytics with our robust workflow and measurement solutions to create truly effective ROI-based campaigns,” said Tim Sovay, COO at CreatorIQ in a release.

Why we care. CreatorIQ aims to offer comprehensive influencer management services, from discovery and onboarding to payment management and attribution. TikTok’s rapid growth during the pandemic to one billion users worldwide has made it a channel brands need to take seriously. At the same time, knowing how to find valued creators means detecting subtle signals against a lot of noise.

Dig deeper: TikTok and Shopify introduce TikTok shopping

Equally challenging for many brands is to develop campaigns specifically suitable to TikTok’s environment. Even just among social media platforms, it’s not one-side-fits-all when it comes to campaigns. CreatorIQ’s initiative seeks to smooth the way for brands to meet customers where they are — namely, consuming short-form video on their phones.