Use the reporting feature of social media marketing analytics software to check how well your social media campaigns are performing. Here are the top five tools that offer this capability.
Your customers spend a significant amount of time on social media platforms such as Facebook, Twitter, and Instagram. Therefore, as a business, you can't ignore the sales potential of these platforms. But simply advertising on social media isn’t enough. You must also understand which of your marketing efforts are working and which aren't.
Social media analytics tools help monitor and measure the performance of your social media marketing campaigns. Its reporting functionality offers data visualization using charts, graphs, maps, etc., so you can view large volumes of data in an easily understandable format. It also provides real-time insights to gauge your social media performance.
We analyzed thousands of user reviews for social media analytics tools listed on Capterra to find out what real users like you think about the reporting function of the software tools they use. Based on our analysis, we ranked the top five tools with the highest positive sentiment score for the reporting feature.
What is a sentiment score?
A sentiment score is a numerical representation of how real software users feel about a tool’s functionality and usability. It’s a rating of how positive the comments for a product or its features are. Products with rave reviews get a high score, lukewarm reviews a midrange score, and poor reviews a low score—all on a scale of 0 (negative) to 10 (positive).
Click here to read our complete product selection methodology.
Top 5 social media marketing analytics software for reporting
Product name | Reporting sentiment score (out of 10) |
---|---|
Agorapulse | 6.49 |
Mailchimp | 6.48 |
Zoho Social | 6.48 |
Sprout Social | 6.47 |
Falcon.io | 6.44 |
1. Agorapulse
Sentiment score: 6.49 (out of a possible 10)
Mentions of “reporting” in reviews: 50
Percentage of positive mentions: 74%
Agorapulse is a cloud-based social media analytics tool that allows you to monitor the performance of your social media content. You can check which type of content is getting the most responses on various social media platforms and accordingly change your marketing strategy.
The tool offers hashtag reports to help you understand which social media hashtags are driving maximum engagement. You can also create customized reports that are automatically sent to your teammates on a weekly or monthly basis.
Agorapulse’s reporting sentiment score analysis
Of all the user reviews mentioning “reporting,” 74% are positive and only 5% are negative.
Agorapulse has a higher sentiment score for reporting than other products in Capterra’s social media analytics software category. It scores 6.49 against a category average of 6.32 (out of 10).
Read reviews of Agorapulse
2. Mailchimp
Sentiment score: 6.48 (out of a possible 10)
Mentions of “reporting” in reviews: 384
Percentage of positive mentions: 76%
Mailchimp is a cloud-based social media management and email marketing tool that allows you to manage leads and contacts, create targeted social media ad campaigns, and automate content publishing, among other tasks.
It offers ad reports that let you monitor how well your Facebook and Instagram posts are performing. These reports are updated with the latest stats every four hours, for up to 48 hours after your posts are published. They monitor key metrics such as likes, shares, comments, impressions, and engagement.
Mailchimp’s reporting sentiment score analysis
Of all the user reviews mentioning “reporting,” 76% are positive and only 3% are negative.
Compared with other products in Capterra’s social media analytics software category, Mailchimp has a higher sentiment score for reporting. It scores 6.48 against a category average of 6.32 (out of 10).
Read reviews of MailChimp
3. Zoho Social
Sentiment score: 6.48 (out of a possible 10)
Mentions of “reporting” in reviews: 76
Percentage of positive mentions: 73%
Zoho Social is a cloud-based social media analytics tool that lets you create custom reports, track leads conversion and customer engagement, manage contacts, and monitor the performance of your social media channels on Facebook, Instagram, Twitter, etc. Keyword filtering, social media listening, and automated publishing are its other key features.
It offers a drag-and-drop reporting dashboard where you can view various metrics such as the number of views, likes, shares, and comments on your social media posts. You can track the engagement and activities of organic as well as paid visitors. You can also filter the reports by date.
Zoho Social’s reporting sentiment score analysis
Of all the user reviews mentioning “reporting,” 73% are positive and only 2% are negative.
Zoho Social has a higher sentiment score for reporting compared with other products in Capterra’s social media analytics software category. It scores 6.48 against a category average of 6.32 (out of 10).
Read reviews of Zoho Social
4. Sprout Social
Sentiment score: 6.47 (out of a possible 10)
Mentions of “reporting” in reviews: 72
Percentage of positive mentions: 78%
Sprout Social is a cloud-based analytics and reputation management tool that allows you to monitor your social media campaign performance, create custom reports, collect and analyze social data, and automate content publishing, among others.
Its reporting function helps you understand which type of content is performing well and driving engagement. You can compare your company’s social media pages with those of your competitors’ and check how you stack up against them. You can also access comprehensive keyword and hashtag reports to plan and analyze your social media campaign.
Sprout Social’s reporting sentiment score analysis
Of all the user reviews mentioning “reporting,” 78% are positive and only 3% are negative.
Sprout Social has a higher reporting sentiment score than other products in Capterra’s social media analytics software category. It scores 6.47 against a category average of 6.32 (out of 10).
Read reviews of Sprout Social
5. Falcon.io
Sentiment score: 6.44 (out of a possible 10)
Mentions of “reporting” in reviews: 20
Percentage of positive mentions: 76%
Falcon.io is a cloud-based social media analytics and content marketing tool that lets you monitor your social media content, engage with customers, create custom reports, and manage your contacts. Its other key features include automated publishing, keyword filtering, media monitoring, and conversion tracking.
The tool offers customizable report templates for various social media platforms such as Twitter, Instagram, and Facebook. You can analyze reports based on metrics such as page likes, page views, total reach, and engagement among page followers by age and gender. You can also set up automatic sharing of reports via email with all stakeholders.
Falcon.io’s reporting sentiment score analysis
Of all the user reviews mentioning “reporting,” 76% are positive and only 8% are negative.
Falcon.io has a higher sentiment score for reporting compared with other products in Capterra’s social media analytics software category. It scores 6.44 against a category average of 6.32 (out of 10).
Read reviews of Falcon.io
Next steps
In this article, we’ve listed the top five social media marketing analytics tools with the most positive reviews for reporting. To select the one that best caters to your needs, follow these steps:
Match your business requirements against the features of each tool. Eliminate products that don’t meet your social analytics needs.
Read user reviews on Capterra to understand what real buyers have to say about the social media analytics tool you’ve shortlisted.
Check out Capterra’s social media analytics software buyers guide to understand the benefits, features, and cost of these tools.
Depending on your needs, you can hire an agency for help with your social media marketing. Check out our hiring guides for social media marketing agencies and marketing analytics companies to determine which one would be a better fit for you.