ClickFunnels

DECEMBER 18, 2022

So I rethought the whole thing, embraced Russell Brunson’s hook, story, offer format for writing long-form sales pages, and created a long (but not nearly as sexy) landing page. And the length of this page gave me the “time” I needed to tell my story, relate to my target market, and explain how I came across my unique solution.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

JANUARY 30, 2022

Telling a story is far from easy. Do you know what every great story has? As you craft the story around your brand, make sure these components are part of the tale. What’s your story? The story should be about your journey and the challenges you’ve overcome. Have them play a role in that story.

Entertainment 246

Entertainment Promote Price Product 246

Partners in Excellence

APRIL 22, 2024

In his story, he states, “No profession affords more opportunity to compete, build tenacity, foster teamwork and exercise strategic AND tactical thinking in the course of helping customers and colleagues achieve their goals.” ” Enjoy Jim’s story! .” ” Enjoy Jim’s story!

Teamwork 101

Teamwork Sell Strategize Launch 101

Search Engine Land

FEBRUARY 20, 2024

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke.

Niche 144

Niche 144

Search Engine Land

JANUARY 30, 2024

Prompt: Create the structure for a monthly newsletter to our clients. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. In this section, we will focus on the benefits of our core services and how they can empower your business.

Clients 98

Clients Trust Education Engineering 98

Force Management

FEBRUARY 1, 2024

This month, our guests on the Revenue Builders podcast offered some insightful perspectives on building a successful sales culture. These leaders have spearheaded culture transformations and spurred massive growth at some of the most influential sales organizations of our time.

Growth 140

Growth Sales 140

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Read our guide for building effective Instagram ad creatives for more information. Backdrop explained. Getting started.

Gambling 112

Gambling Presentation Start-ups Product 112

Martech

APRIL 26, 2024

Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time.

Entertainment 104

Entertainment Gaming Education Technology 104

Martech

APRIL 15, 2024

It began with a room upgrade because I had booked our stay through American Express. Lincoln wasn’t just our server; he was our vacation coach. He asked us what we were hoping to get out of our vacation. He then reminded us to slow down, breathe and enjoy our time at the resort. Mission accomplished.

Customers 118

Customers Hospitality Technology Technology 118

Martech

MARCH 8, 2024

The best and most effective way to engage people in the initiative is through user stories. Borrowed from Agile methodology, a user story is a simple, three-part statement. “As Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.”

Objectives and Key Results 119

Objectives and Key Results Strategize Government Technology 119

Partners in Excellence

MARCH 5, 2024

” I have several dozen stories so far, releasing a few each day. But as you read through their individual stories, some common themes start to emerge. We have no interest or understanding of their problems–rather focusing on presenting our products, expecting customers to do the hard work.

Territory 107

Territory Sports Technique Represent 107

Search Engine Land

DECEMBER 21, 2023

Everything and everyone seems to be vying for our attention. That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind.

Hospitality 104

Hospitality B2C B2B Presentation 104

Martech

DECEMBER 19, 2023

Everything and everyone seems to be vying for our attention. That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind.

Hospitality 113

Hospitality B2C B2B Construction 113

Force Management

DECEMBER 6, 2023

In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. This month, the Revenue Builders podcast features conversations with some truly inspiring leaders.

Growth 130

Growth Promote Conversion Sell 130

Search Engine Land

SEPTEMBER 28, 2023

We will do our deep dive on this update in the coming days, after we process the data given to us from the data providers. Stay tuned for our story on the impact of this update. As we covered in our what’s new with the helpful content update story , we documented these changes to Google’s own help documentation.

Engineering 140

Engineering Promote Clients Process 140

Salesforce

OCTOBER 10, 2023

Every day, thousands of developers around the world work with Salesforce technologies to solve complex problems and build innovative solutions for our customers and partners. Our Dev Spotlight series explores the lives of five developers who share their unique journeys to becoming a Salesforce Developer.

Networking 115

Networking Technology Technology Growth 115

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Dig deeper: Real Story on MarTech: The new stack Why we care. That seems attractive. Get MarTech!

Launch 106

Launch Technology Technology Process 106

Partners in Excellence

MARCH 22, 2024

His story, is similar to many of the other stories I’ve published. There’s so much in this story, I’ll let you read, but one sentence seems to capture so much of Spence’s and others’ stories: “It just happened because I was curious about people and wanted to help them. I added research innovations to our briefs.

Sell 77

Sell Construction Finance Up-sell 77

Heinz Marketing

SEPTEMBER 14, 2023

It is a bit contrived, but communication is key, and the heart of communication is story. However, you can manage all of these by telling effective business stories. For now, let’s talk about the most important and frequent need: gaining and maintaining buy-in using story. When establishing buy-in the story must be compelling.

Objectives and Key Results 117

Objectives and Key Results Construction Strategize Gaming 117

Partners in Excellence

MARCH 21, 2024

Preface: Mary Strain’s story is actually two stories in one. But before I let you move onto her story, I need to add to it. One thing that strikes me in Mary’s story. Even after retirement, he would sit, nearly every day, on a bench in our hometown and just talk to anyone walking by.

Sell 73

Sell Education Retail Up-sell 73

Sales Pop!

OCTOBER 12, 2023

Discovering the Strength of Sharing Your Story In a world where negative self-beliefs often hinder our path to success. The act of sharing personal stories takes center stage. Embracing the Universal Tale Within Us Molly Sider passionately underscores the notion that everyone carries a unique story within them.

Conversion 69

Conversion Service Process Drivers/motivators 69

Partners in Excellence

MARCH 17, 2024

I heard a story on a podcast about how an insurance salesperson wasn’t able to convince a pair of young parents they needed or could benefit from life insurance. It’s an awful story, but it illustrates how important “moving people” really is. Selling is about moving people. Sales managers can barely keep up.

Sell 77

Sell Up-sell Start-ups Technology 77

Eliminate Your Competition

APRIL 19, 2024

” It was a great conversation with this inexperienced salesperson, and I wanted to share the highlights of our conversation. Share Relevant Stories and Experiences Stories are a powerful tool in building connections. Remember, stories will be remembered. Think of relevant stories and experiences you can share.

Clients 52

Clients Technique Construction Pitch 52

Force Management

NOVEMBER 2, 2023

This month, our Revenue Builders guests shared some valuable breakdowns of key leadership skills. From hiring to reporting and developing innovative and effective processes — these guests have definitely been there, done that in the sales world, and we're proud to bring you their stories.

Sales 119

Sales Process 119

Membrain

MARCH 31, 2024

CEO of E3 Performance Solutions, Raymond Cardinale takes center stage in our latest podcast episode, bringing with him a wealth of knowledge from his 30-year voyage through the sales industry, from the hustle of New York City streets to the structured halls of Xerox.

Sales 69

Sales 69

The Advantexe Advisor

APRIL 9, 2024

It is a familiar story around the world every day as business leaders grapple with finding the tools they need to lead effectively so they, their teams, and their companies can achieve their goals and objectives.

92

92

Martech

DECEMBER 18, 2023

This can begin with stories of studies that showcase successful implementations — small or large — of data integration. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program. Having success stories is also essential.

Government 140

Government Campaign Strategize Customers 140

Salesforce

SEPTEMBER 25, 2023

Here are their stories. Read the full Schneider Electric story Leading AI companies: Rossignol Rossignol, a century-old French pioneer of ski equipment, expanded into summer sports in 2016 with the introduction of mountain bikes. Helping your teams focus on high-value tasks and build stronger customer relationships.

Electricity 133

Electricity Appointment Sports CRM 133

The 5% Institute

AUGUST 11, 2021

From the Bible to the Quran; and from The Epic of Gilgamesh to modern movies and your Netflix TV show stream – stories have been used for thousands of years to share ideas, knowledge, and entertainment. So why are stories so powerful; and how can it be useful in a sales context? Selling With Stories – Why It Works So Well.

Clients 145

Clients Entertainment Sales Conversion 145

Sales Pop!

APRIL 5, 2024

Mindset Encompasses Sales Strategy Every conversation outcome, whether with friends, associates, staff, prospects, or clients, depends upon our frame of mind, which affects business considerations. Each Generation Can Provide Value A younger person asked about story-sharing. When one door closes, another can open.’

Clients 75

Clients Conversion Trust Technology 75

Search Engine Land

APRIL 5, 2024

Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills.

Drivers/motivators 117

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 117

Partners in Excellence

APRIL 16, 2024

As I look to the future of our profession, with people like Inshal moving into sales careers, I have nothing but confidence about the future of our profession. Her story demonstrates that, vividly! A career in sales allows me to grow alongside my clients, becoming a partner in their success stories. Marketing, sure.

Sell 102

Sell Pitch Account management Up-sell 102

Search Engine Land

MARCH 18, 2024

We will update this story when it is resolved. I am hearing reports that this was fixed at around 2:15 pm ET: Working again on our end! So if you need the data now, stay away from the Google Ads Report Editor and use other reporting views. Or wait until Google fixes the issues with the Google Ads Report Editor.

Clients 104

Clients 104

Search Engine Land

JANUARY 22, 2024

But what you need to learn is the untold story. But the story that hasn’t been told is right under our noses. This is where we can now tell the untold story of the Great SEO heist. Sure, we can give inventors an exclusive right to profit, perhaps to encourage them to invent new useful things, but this is our choice.

Engineering 116

Engineering Legal Education Trust 116

SaaStr

MARCH 6, 2024

So Okta is one of our favorite SaaS and Cloud leaders. The story is super inspiring. More on that story here: Okta is also interesting today, in today’s world. Much, Much, Much More Efficient Than 12-24 Months Ago The story of almost every Cloud leader. Then, they brought out a competing product :).

Contract 89

Contract Engineering B2B Growth 89

Search Engine Land

MARCH 4, 2024

You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. However, some advertisers may be uneasy with the diminished control and entrusting AI to make decisions on their behalf. Getting started.

Campaign 120

Campaign Launch Networking Start-ups 120

Martech

AUGUST 25, 2023

We run attribution reporting for ourselves and our clients. Because I know our data so well, I flagged what looked to be some inaccuracies. We spent two hours investigating and found big differences between our website data and Google Analytics. We know what the metric should be, and yet none of our data sources match.

Government 96

Government Campaign Conversion Technique 96