Search Engine Land

DECEMBER 7, 2023

However, using invalid traffic-only cookies might have legal implications, so it’s advisable to seek guidance from your legal department before deciding whether or not to use it. It can also be used to fill in Web Story ad unit line items. Potential legal issues. How it works.

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Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Legal 116

Legal Strategic partnership Contract Trust 116

Salesforce

JANUARY 8, 2024

They also offer legal protection if a disagreement between the two parties ever goes to court. Where can one use a sales contract? Sales agreement vs. bill of sale What are the benefits of using a sales contract? These written agreements describe the goods, services, or property that will be exchanged, and the payment terms.

Contract 110

Contract Process Legal Real Estate 110

Search Engine Land

MARCH 29, 2024

The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. Legal details. Potential Reach metric. ” Why we care. Fast-forward to 2024 the 9th U.S. Next steps.

Legal 105

Legal Represent Price Follow-up 105

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Data security and storage.

Legal 108

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Search Engine Land

APRIL 24, 2024

However, this method can be competitive and require long-term effort. Additionally, it’s crucial to consider legal obligations. Laws vary by country and advertising jurisdiction, especially concerning the use of competitor names or bidding on their keywords. Alternatively, you can target your competitors’ audience.

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Search Engine Land

FEBRUARY 27, 2024

Legal and ethical issues surround the technology. Large language models (LLMs) scour these websites in an attempt to understand the world around us. After researching and talking to agency professionals with legal backgrounds, I found the biggest reasons. The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot.

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Search Engine Land

MARCH 5, 2024

To qualify for access, applicants must meet the following criteria: Have a well-defined use case that requires access to one or more of the listed scopes. ” Legal issues. TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. Direct messages.

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Search Engine Land

JANUARY 30, 2024

Consequently, they would lose the ability to use a Google-certified Consent Management Platform (CMP) for serving ads in the EEA or UK. Technical ad delivery uses IP addresses exclusively for the technical delivery of ads and does not engage in other personal data processing operations permitted under different TCF purposes.

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Launch Legal User Experience Presentation 94

Search Engine Land

JANUARY 12, 2024

This article explores nine of the most effective and commonly used strategies for removing negative content from the web. Due to a law known as the Communications Decency Act (Section 230a) , website owners that host user-generated content have no legal liability for what is published on their website. Identification numbers (e.g.,

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Search Engine Land

JANUARY 19, 2024

Create inclusive content Creating inclusive content is crucial, not just in terms of reaching a broad audience, but by developing content that resonates with a specific target audience. In global markets, effective SEO extends beyond keywords and backlinks. Insensitivity in these areas can alienate potential customers.

Territory 119

Territory Legal UX User Experience 119

Martech

APRIL 25, 2024

The most important thing is to understand why you are using the solution in the first place. The most important thing is to understand why you are using the solution in the first place. What are the use cases for it? Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses.

Contract 97

Contract Legal Price Technology 97

Search Engine Land

JANUARY 23, 2024

The EU User Consent Policy mandates that site owners must: Secure consent from end users in the EU and UK for: The use of cookies or other local storage where legally required. The collection, sharing, and use of personal data for the personalization of ads. First spotted. ” New rules.

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Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

Customers 93

Customers Non-Profits Legal Government 93

PandaDoc

APRIL 8, 2024

Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy.

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Martech

APRIL 3, 2023

Given the immense excitement created by the availability of ChatGPT and similar tools, it was perhaps too easy to overlook warnings emerging from the legal profession over the last few months that it could run afoul of European data regulations — regulations which, in many ways, have become a de facto global standard. A legal requirement.

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PandaDoc

APRIL 29, 2024

The index is used to simplify the search of information for all parties engaged in any business activity carried out via the data room; in particular, VDRs speed up conducting due diligence. ” Subfolders : Use these for detailed categorization, such as different types of contracts or financial reports.

Legal 52

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Search Engine Land

SEPTEMBER 15, 2023

As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives. Understand client desires around ROI Determine what the client hopes to achieve in terms of return on investment (ROI) by using these tools.

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Clients Objectives and Key Results Legal Engineering 137

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. A note on size. Be prepared for negotiation.

Niche 127

Niche Negotiate Legal Contract 127

Search Engine Land

DECEMBER 14, 2023

Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF). Why we care. What is a certified CMP? What is IAB Europe?

Territory 95

Territory Legal User Experience Campaign 95

TrackStreet

APRIL 23, 2024

Unauthorized selling on platforms such as Amazon has emerged as a significant concern, rewarding unscrupulous diverters and resellers who steal profitability from legitimate channels, who often deliver products unfit for use, and who attack hard-won brand value. Grey Market Sellers. Unauthorized Distributors.

Profit margin 52

Profit margin Legal Manufacturing Retail 52

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Digital advertising could be on the cusp of changing forever. Department of Justice.

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Legal Engineering Price Launch 120

Search Engine Land

MARCH 4, 2024

But the major rollout of a new, additional verification process seems like it could be the answer to Spam that so many of us have been waiting for from.” A Google spokesperson told Search Engine Land: “We are launching advertiser identity verification for legal professionals who use Local Services ads in the U.S.

Service 107

Service Process Legal Launch 107

Martech

FEBRUARY 1, 2024

Digital advertisers can use this tool to evaluate the compliance of demand-side platforms (DSPs), while publishers can use the platform for supply-side adtech platforms (SSPs). The questionnaires were developed by industry privacy lawyers and over a half dozen law firms that participated in the IAB Legal Affairs Council.

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Launch Government Legal Trust 107

Search Engine Land

JULY 17, 2023

Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought legal advice and is preparing to officially file a lawsuit against Google imminently, according to the Telegraph.

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Legal Engineering Trust Presentation 96

Search Engine Land

JANUARY 18, 2024

Moreover, in markets like the European Union, where data privacy regulations are becoming more stringent, these numbers may also give rise to legal and ethical concerns. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. Additionally, the results were not demographically adjusted.

Non-Profits 120

Non-Profits Legal Represent Networking 120

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. Here’s how to create headlines that attract the right audience and repel the rest: Identify who should and shouldn’t click your ad using target and anti-audiences. Ready to refine your approach?

CTR 97

CTR Real Estate Legal Clients 97

Search Engine Land

FEBRUARY 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. In a separate legal matter, Google is set to go to trial in March 2025 in a U.S. Justice Department and a coalition of states. ” Why we care.

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Legal Engineering Market share Presentation 106

Search Engine Land

JANUARY 18, 2024

This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact. How can AI be used in SEO? AI can be used to automate and improve various aspects of SEO , such as strategy, content creation , technical optimization, link building and user experience. How to use AI ethically?

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Search Engine Land

FEBRUARY 2, 2024

So the question is: why stop writers from using AI? Is this content useful to people who read it? Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing. Did you know that 65.8% This is incredible, at least to me.

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Legal Engineering Finance Represent 116

Search Engine Land

JANUARY 5, 2024

According to the study: In simple terms, when comparing the URLs that Google’s SGE content generates against the URLs that appear in regular (organic) search results, there’s a relatively low overlap. of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care.

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Hospitality Entertainment Legal Finance 142

Martech

JANUARY 2, 2024

They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. Even marketers using proprietary tools like HubSpot’s ChatSpot are likely to be affected if plaintiffs prevail. Why we care. Of course, it will take the courts a long time to resolve the issues being raised.

Construction 104

Construction Legal Prospecting Conversion 104

Martech

OCTOBER 6, 2023

Adopting tools to address the mishandling of Personally Identifiable Information (PII) is crucial for advertisers as it can mitigate legal repercussions, safeguard reputation, and preserve customer trust. Turning this option off helps to minimize data thresholding if your property uses Belnded or Observed reporting identity.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

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Technology Technology Government Legal 123

Search Engine Land

NOVEMBER 20, 2023

By clearly understanding and adhering to advertising guidelines, brands can protect themselves from potential legal and financial consequences. SUBSCRIBE See terms. The research suggested that brands using the PMax product may have unintentionally violated the Children’s Online Privacy Protection Act (COPPA).

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Hubspot

OCTOBER 26, 2016

It can all be a lot to handle -- and there's no room for legal mistakes. You didn't go into marketing to deal with legal issues. But while you're navigating agency new business at warp speed, it's easy to make an oversight or misstep that could cause negative legal consequences or financial loss for the agency.

Legal 69

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Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

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