Predictable Revenue

FEBRUARY 14, 2024

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

Gaming 52

Gaming Sales 52

Martech

MAY 17, 2023

3 categories of organizational structure When thinking about the organizational structure of your in-house agency or creative marketing firm, consider three categories: Foundational structure. The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech. Departmental structure.

Clients 107

Clients Technology Technology Meeting 107

SaaStr

OCTOBER 19, 2023

So G2 put out its latest Quarterly State of the Software and there’s lots of good stuff in there, but what really stood out to be is how they quantify what we’ve all known for a while — just how many top vendors there are in each category. So how many is that, per category? appeared first on SaaStr.

Customers 85

Customers 85

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here.

Minimum Viable Product 128

Minimum Viable Product Customers Strategic planning Manufacturing 128

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech. Get MarTech! In your inbox.

Customers 83

Customers Repeat business CRM Campaign 83

Search Engine Land

MARCH 22, 2023

This is because shoppers on retail websites often browse through categories rather than searching for specific products, which renders keyword targeting less effective. The potential of category-based targeting with keywords. Efficiency in Campaign Management. . Dig deeper. Read the announcement from Microsoft here. Why we care.

Retail 87

Retail CTR Click Through Rate Campaign 87

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. This builds an environment and culture with an agile, customer-centric focus enough to propel your brand as a category leader. Engage in consistent communication campaigns internally. Get MarTech! In your inbox.

Customers 88

Customers Objectives and Key Results Strategize Drivers/motivators 88

Understanding the Sales Force

AUGUST 21, 2023

Articles about Compensation Articles about Motivation Articles about Sales DNA My most popular analogy – Articles on Baseball and Sales To improve in the two most important skills, read these articles on listening and asking questions , Image copyright 123 RF The post Top 15 Categories of Reading to Improve Sales Team Effectiveness appeared (..)

Pipeline 62

Pipeline Price Sales Consult 62

Understanding the Sales Force

AUGUST 21, 2023

Articles about Compensation Articles about Motivation Articles about Sales DNA My most popular analogy – Articles on Baseball and Sales To improve in the two most important skills, read these articles on listening and asking questions , Image copyright 123 RF The post Top 15 Categories of Reading to Improve Sales Team Effectiveness appeared (..)

Pipeline 62

Pipeline Price Sales Consult 62

Accent Technologies

JULY 19, 2022

The post 5 Revenue-Driving Sales Forecast Categories to Focus On appeared first on Accent Technologies.

Sales 98

Sales Technology Technology 98

SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? Category creation is hard because you have to build awareness of both a new vendor AND a new category. It’s harder, but the key to not forget is even when you are creating a new category — is the problem is known.

Product 110

Product Customers 110

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

Technology 83

Technology Technology Retail Sports 83

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. It’s a scaling issue.”

Healthcare 92

Healthcare CRM Clients Technology 92

Martech

SEPTEMBER 22, 2021

Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. The post New marketing tactic to keep hot categories growing appeared first on MarTech. A new product from Commerce Signals, a Verisk Financial business, provides exactly that.

Non-Profits 80

Non-Profits Retail Campaign Market share 80

criteria for success

JANUARY 20, 2022

Once you master handling one objection in a category, you’ll be able to respond easily and effectively to any number of variations on that theme. So, the first step to handle sales objections is to identify the most common objections you receive and group them according to the categories below: How to Handle Sales Objections in 5 Steps.

Objection handling 52

Objection handling Cold Call Sales Trust 52

Predictable Revenue

NOVEMBER 12, 2020

The post The Framework For Creating a Product – And a Brand-New Category appeared first on Predictable Revenue. If you’ve ever thought about designing a brand new product to capture a brand new market - Michel Feaster has you covered!

Product 105

Product 105

Sales Hacker

NOVEMBER 16, 2021

Join us for a stunning conversation about why now is the perfect time to found a company and create a new category. Articulating your product in a way that creates a category. We talked about the difficulty of creating a category when people don’t know what you do or don’t understand. powered by Sounder.

Meeting 95

Meeting Construction Up-sell Start-ups 95

SaaStr

APRIL 14, 2020

This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. For Struggling categories: Sales may be way down, but some deals will still close. And create different revenue and retention goals for each category.

E-commerce 102

E-commerce Customers Healthcare Quota 102

Capterra Sales & Marketing Software

NOVEMBER 4, 2021

The post Category Compare: Email Marketing vs. Marketing Automation Software appeared first on Capterra. Despite having many overlapping features, email marketing and marketing automation are two distinct software categories. The post Category Compare: Email Marketing vs. Marketing Automation Software appeared first on Capterra.

Campaign 52

Campaign Launch Promote Contact 52

Salesmate

AUGUST 19, 2020

Software Advice FrontRunners 2020 for CRM category. Salesmate as GetApp Leaders in two categories. The post Salesmate is named as a CRM category leader by Gartner’s platforms for 2020 appeared first on Salesmate. .”, said Samir Motwani, the CEO of Salesmate. Salesmate has ranked on the 5th spot in 2020.

CRM 98

CRM Customer Relationship Management Quota Relationship Management 98

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

CRM 94

CRM Price Contract Gaming 94

Search Engine Land

OCTOBER 12, 2022

The post Google adds more example categories of sites that may be impacted by the product reviews update appeared first on Search Engine Land. Hopefully, these clarifications and examples from Google will help you identify if your site was hit by a Google product reviews update over maybe another type of Google algorithmic update.

E-commerce 93

E-commerce Product Engineering 93

SaaStr

JUNE 26, 2019

Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one? Well, actually maybe we can’t answer that question. Things change.

99

99

Gong.io

JUNE 3, 2021

The post Growing the Revenue Intelligence Category: Gong’s Series E Funding appeared first on Gong. If you’re new to revenue intelligence and want to learn more, sign up for a product demo with one of our revenue intelligence experts.

Finance 62

Finance Growth Drivers/motivators Start-ups 62

Lead Fuze

DECEMBER 1, 2021

Navigating the 5 Sales Pipeline Categories Like a Seasoned Sales Pro. 5 sales pipeline categories to keep your eye on. Every salesperson has a different approach to the sale. You’ll find that the stages of their sales process are very similar, even though there is diversity in each company. With the role of HR Manager.

Pipeline 52

Pipeline Negotiate Sales SQL 52

Spiro Technologies

OCTOBER 21, 2022

The post Category Creation Truth Bombs with Kari Hanson, VP Marketing at Spiro appeared first on Spiro.

52

52

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

Quota 90

Quota Commission CRM Sales 90

Hubspot

NOVEMBER 5, 2018

We scoured YouTube for the 100 best channels in ten of their most popular categories, and hopefully, there are enough videos in this blog post to satisfy your daily fix of YouTube for quite a while. If you’re in the midst of an end-of-day lull and need a boost of mental energy, you’re in luck. Top Educational YouTube Channels.

Education 101

Education Product 101

Search Engine Land

MARCH 31, 2022

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article.

Engineering 93

Engineering 93

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. But make no mistake — successfully creating a category is extremely hard. .

Strategic planning 43

Strategic planning Growth Education Strategize 43

Iannarino

MARCH 15, 2024

Because your dream client is already spending a lot of money in your category, you don’t need to qualify them, nor do you need to wonder if they value what you sell. There is a logic to identifying and pursuing 60 dream clients. These 60 clients already buy what you sell; in fact, some of your competitors are supplying them now.

Clients 231

Clients Strategize Sell Sales 231

Hubspot

FEBRUARY 25, 2019

There are a few categories that people often turn to Pinterest for before looking anywhere else -- hairstyles, for instance, or healthy dinner recipes. Keep reading to learn the seven most popular Pinterest Categories of 2019, and which ones your business should pin to. Pinterest Categories. Most Popular Pinterest Categories.

Drivers/motivators 73

Drivers/motivators Retail Networking Clients 73

Iannarino

MARCH 18, 2022

Let's assume anything you sell might fall into one of four categories. The first category is "Acceptable." The second category is "Standard." The third category is "Good." The fourth and final category is "Exceptional."

Clients 293

Clients Up-sell Sell Sales 293

Miller Heiman Group

SEPTEMBER 30, 2019

Our decision to join Korn Ferry means that we are, in no-uncertain-terms, creating a Category of One in the marketplace. As a 20+ year veteran of the sales and service performance market, I could not be more excited for our employees, our clients and our Independent Sales Consultants to be a part of this next phase of Miller Heiman Group.

Drivers/motivators 92

Drivers/motivators Consult CRM Clients 92

criteria for success

AUGUST 20, 2019

This fear is also a leading cause of debilitating "head trash" that can [ ] The post How to Handle Sales Objections: 5 Categories appeared first on Criteria for Success. Fielding unexpected objections can be one of the most daunting aspects of sales, especially for a new hire or someone new to selling entirely.

Sales 40

Sales Sell 40

ConversionXL

MARCH 2, 2012

Like way more than people are used to paying for products in that category. The solution: create a new product category. If you create a new category, there’s no price reference and people are much more likely to accept any price you name. It was like a different category product. Image credit Terry Johnston.

Electricity 89

Electricity Niche Price Gaming 89

Iannarino

JUNE 30, 2022

Every salesperson can be sorted into one of two primary categories. The first category is a salesperson who needs something from their prospective clients. The second is a salesperson who knows something that is valuable to their clients.

Clients 278

Clients Prospecting Sales 278