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Google updates data privacy policies for targeted ads in the EU

Search Engine Land

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. Why we care. Periodic penalty payments: Up to 5% of a company’s average daily turnover.

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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

Legal 104
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Google announces update to child and teen ad policy language

Search Engine Land

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Ad-serving protections for children.

Legal 116
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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Legal 78
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3 reasons not to block GPTBot from crawling your site

Search Engine Land

Legal and ethical issues surround the technology. After researching and talking to agency professionals with legal backgrounds, I found the biggest reasons. The looming threat of legal implications From a legal standpoint, the argument is that any crawls done on a brand’s site must be covered by their privacy disclaimer.

Legal 108
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Meta to get consent before collecting data for targeted advertising in Europe

Search Engine Land

The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. However, Meta has also proposed waiting until early next to update its policy to coincide with changes to EU regulations. Get the daily newsletter search marketers rely on.

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10 things to do if your martech solution vendor gets bought

Martech

Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Data security and privacy. Understand how data security and privacy practices will be maintained post-acquisition. Will data handling policies change? How will the change affect the existing martech stack?