Google updates data privacy policies for targeted ads in the EU
Search Engine Land
JANUARY 17, 2024
Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. Why we care. Periodic penalty payments: Up to 5% of a company’s average daily turnover.
Let's personalize your content