Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?
SaaStr
MARCH 23, 2024
Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. Founders know the value of a key logo can be 10x-100x the value of the contract itself. Most especially in the early days. But maybe not in the beginning.
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