Dear SaaStr: Should I Buy a Great “.com” At a Crazy Price or Just Stick What the “.ai” We Already Have?
SaaStr
APRIL 19, 2025
For example, when EchoSign launched, we had the.com from day one, and it helped us build credibility quickly. If youre staying niche,ai could be just fine. But if youre finding that the.ai domain is confusing customers or holding back your brand, it might be worth the investment. If youre going to go big, the.com might be worth it.
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