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Wed.May 08, 2024

user-experience-click-through-rate

Curb introduces one-stop advertising solution

Martech

MAY 8, 2024

This innovative technology now enables brands to engage with their audiences through a two-way sync, offering robust addressable targeting capabilities on both Curb Taxi TV and mobile platforms.” Dig deeper: Lyft introduces in-app ads as part of an expanded rider experience Image: Curb. click-through rate on ads.

Click Through Rate

103

Click Through Rate Campaign Technology Technology

103

How Google harms search advertisers in 20 slides

Martech

MAY 8, 2024

Relevant slides: From the DOJ’s deck: Squashing How it worked: Google increased an advertiser’s lifetime value based on how far their predicted click-through rate (pCTR) was from the highest pCTR. More ad revenue for Google. Google’s goal: To create a “more broad price increase.”

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