Mon.Jun 23, 2025

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Dear SaaStr: My CAC Has Doubled Over The Last Year. Should I Stop Hiring?

SaaStr

If not, that’s a sign your GTM engine isn’t working as efficiently as it should. Don’t Stop Hiring Completely—But Be Strategic If your CACs are high but you’re still growing and your LTV (lifetime value) is strong, you don’t want to stop hiring entirely. Evaluate Your Sales Efficiency Are your sales reps hitting quota?

GTM 68