Fri.Jul 18, 2025

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

You can break into three main stages: The buyer journey focuses entirely on the pre-purchase experience and involves the questions, doubts, and motivations that drive someone to buy. The customer’s journey is critical because a sale is the starting point for earning trust, satisfaction, and eventually, advocacy.

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Frequently Asked Questions About Heinz Marketing

Heinz Marketing

Established in 2008, Heinz Marketing is B2B marketing agency that brings a full funnel approach to help clients drive measurable results that bolsters revenue impact and boosts sales pipeline. We bring a foolproof approach for exceeding sales, marketing and go-to-market goals with our clients. Who uses Heinz Marketing?

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