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Why AI proficiency is today’s must-have marketing skill

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. These tools manage tasks such as: List building. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. However, the impact of AI goes beyond content creation.

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GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry

Sales Hacker

APRIL 8, 2025

Moving from enterprise sales leadership to a startup environment. Why and when to build a solutions engineering team. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines. The post GTM 141: Timeless Growth Tips From a $7.4B

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