Salesforce

APRIL 23, 2024

Before you can see an impact with AI in B2B marketing, you need to unify that customer data. This can make it very difficult to get a complete picture of customers, identify the value of accounts, and score or grade leads. It’s a recipe for a less-informed customer strategy. Ask yourself: can your current tools support AI?”

B2B 64

B2B Construction Start-ups Campaign 64

PandaDoc

APRIL 23, 2024

In the world of sales, understanding how to implement an effective pipeline management strategy is paramount. From the initial stages of customer contacts to the final closure of a sales deal, we’ll elaborate on every step to help you and your salespeople stay more productive in handling the ebb and flow of the sales process.

Pipeline 52

Pipeline CRM Negotiate Legal 52

Advertiser: ZoomInfo

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

CRM

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

Customer Relationship Management