SaaStr

APRIL 27, 2025

Forge: The Secondary Markets for Hot Start-Ups Are Back! AI Cant Sell Yet. Top Posts: #1. Just Not So Much for Enterprise Software #2. But Its Probably Already Smarter Than Much of Your Sales Team #3. VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of All VC Dollars. Per NVCA #4.

Sell 56

Sell B2B Up-sell Start-ups 56

Advertiser: ZoomInfo

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.

Up-sell

Advertiser: ZoomInfo

This is where signal-based selling comes into play. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

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Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.

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