Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 90

GTM Growth Campaign B2B 90

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. TapClicks ’s AI Assistant leverages OpenAI’s ChatGPT to generate AI-powered summaries and insights from campaign data.

GTM 114

GTM Campaign Launch B2B 114

Martech

DECEMBER 26, 2023

“In the contact center, specifically, expect to see CMOs closer to the content delivered in the contact center through campaign messaging, contact center agent training, or hands-on roles in applying AI to call routing.” The other side of this development is that service data will have a bigger voice internally.

Customers 143

Customers Retail GTM Trust 143

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

B2B 108

B2B Cross-sell Hospitality GTM 108