Sat.Jun 14, 2025 - Fri.Jun 20, 2025

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How to choose the right AI sales assistant for smarter selling

Highspot

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Can sales managers use AI to role-play training sessions?

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What is customer engagement? Strategies and best practices to know

Highspot

Building strong customer relationships is best accomplished by sharing personalized content, messaging, and insights at the right time. Here’s how your GTM team’s customer engagement efforts can have a tangible, meaningful impact on your business at a more granular level. What is customer engagement?

GTM 52
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How to Get Hired Before the Role Is Posted

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 80% of exec-level jobs never hit job boards. Keep me in mind!

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

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