Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. Forget flashy ads and vanity metrics. Revenue : User becomes a reliable source of recurring revenue.

Growth 102

Growth Customers Referrals SQL 102

Martech

JANUARY 22, 2024

For digital marketing agencies, driving campaigns is only half the battle. It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns.

Clients 108

Clients Closing Objectives and Key Results SQL 108

Highspot

FEBRUARY 29, 2024

Marketing Team The marketing team is responsible for creating awareness, generating demand, and strategically promoting products to the target market. Here’s what your marketing could look like: Marketing Manager Responsibilities: Develops and executes the marketing strategy, including positioning, messaging, and promotional campaigns.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52