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What is quality score and how to use it in PPC

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 90
CTR Campaign Represent Click Through Rate 90
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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

SEPTEMBER 12, 2011

The company's goal was to "identify contacts or prospects that had the greatest propensity to purchase, and put them through more of an accelerated nurture program" in the hopes of turning them into customers more quickly. is still relied on too heavily and in inappropriate ways.

CTR 55
CTR Click Through Rate Campaign Price 55
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