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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. If you do that, you can continuously refine the way you present your content to get more clicks, comments, shares, reach. Recommended reading: Mission ImposSERPble 2: User Intent and Click Through Rates.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. To find out Click Through Rates for all the different keywords you rank for, check out your Google Webmaster Tools data.

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