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How to Create an Effective Sales and Marketing Plan

Highspot

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Can have a longer-term perspective, building brand equity and customer relationships over time.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Can have a longer-term perspective, building brand equity and customer relationships over time.