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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. If these ads don’t bring in customers who buy at full price, you’re spending money that you won’t get back. Keep similar ad conditions. Pro tip: Compare only those ads that ran in similar conditions (e.g.,

CTR 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Same time of the day, same bid (although bid prices vary), same length of time, etc. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Keep Similar Ad Conditions. Realize When It’s Time To Create a New Ad.

CTR 116
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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. Conversations Meet Customers Where They Are.