Wed.Jun 11, 2025

Remove trust-strategic-planning
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How strong brands build stronger B2B pipelines

Martech

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

Pipeline 113
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Your ecommerce calendar just got a year-round makeover

Martech

Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Your strategies and plans must adapt to seasonal shifts.