Remove 2023 Remove Pipeline Remove Process Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Just as you define a buying journey that anticipates key stages of decision-making and confidence-building during the initial purchase process, you should equally map a detailed path for account-based adoption, usage and validation.

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