Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.
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