The Surprising Thing Your Customers Want — And They Might Not Even Realize It
Salesforce
MAY 16, 2023
The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we’re still talking about it. The tumult of the last few years has also upped the need for customer intimacy. By 2026, Gen Z will comprise the largest share of the U.S.
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