The Impact of AI on Sales Strategies and Performance
Highspot
MARCH 13, 2024
In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. By using AI insights in sales, reps can better understand customer preferences and behaviors, helping them personalize their approach. will rely on AI to aid in their purchasing process.
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