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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Start by A/B testing. Next, you might look at the copy in the email and test whether language about price or language about features performs better. Ship your experiment.

Growth 115
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. This will give marketers guidance and inspiration when A/B testing. Marketing strategy.

Campaign 149