ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Expected launch dates and milestones.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

This exercise will lead you to a full picture of the channels you can leverage to increase those metrics. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Start by A/B testing. Some of those channels might include: Acquisition.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MARCH 16, 2016

If we need to increase revenue by 20% this quarter, how many email campaigns do we have to launch? Why don’t we know how many email campaigns it will take to generate a 25% lead generation increase? How many times a week do we need to blog to increase our website traffic by 4K visits each month?

Strategic partnership 51

Strategic partnership Negotiate A/B testing Clients 51