ConversionXL

FEBRUARY 3, 2022

This exercise will lead you to a full picture of the channels you can leverage to increase those metrics. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Start by A/B testing. Some of those channels might include: Acquisition.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MARCH 16, 2016

Why don’t we know how many email campaigns it will take to generate a 25% lead generation increase? 3) Constant testing and measuring of implemented initiatives - this enables agility so resources are allocated to the right places. The Letdown of an ROI Guarantee and A Better Alternative.

Strategic partnership 51

Strategic partnership Negotiate A/B testing Clients 51