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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Row Labels Average of Quality Score Sum of Conversions Average of Avg. 6.308888889 Maine 5.411764706 65.88

CTR 90
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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

Fewer Emails = More Conversions. The company's goal was to "identify contacts or prospects that had the greatest propensity to purchase, and put them through more of an accelerated nurture program" in the hopes of turning them into customers more quickly. is still relied on too heavily and in inappropriate ways.

CTR 55