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What is quality score and how to use it in PPC

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. 8.459032258 February 2023 performance for an account only running broad match. 6.308888889 Maine 5.411764706 65.88

CTR 91
CTR Campaign Represent Click Through Rate 91
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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

SEPTEMBER 12, 2011

They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Geoff Ramsey, CEO of eMarketer, observed that while "click-through is the most commonly used metric by online advertisers.it

CTR 55
CTR Click Through Rate Campaign Price 55
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