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How to uncover the root cause of PPC performance changes

Search Engine Land

Of course, diagnosing a PPC account can take many different routes. But you can see how this process pushes account managers to continue digging for the right solution. Isolating the impacted timeframe The first step in identifying and analyzing an issue within a PPC account is isolating the timeframe where a change occurred.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for quality score in paid search Quality score is still here and a viable account optimization guide.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

What is account-based sales and marketing? But ABM is an integrated business strategy where marketing, sales, and account management/customer success teams work together to win, protect and expand key accounts that can provide your organization with the greatest revenue growth potential.

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How to Manage Marketing Agencies for Optimal Results

Lead Fuze

Foster honesty, openness, and transparency while embracing lean startup principles for continuous improvement.

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Top 10 Best Mailshake Alternatives To Use In 2021-2022

SalesHandy

You also get a dedicated account manager that guides and navigates you during any issue and shares tips to create a successful campaign. The takeaway from this feature: Instant customer support, dedicated account manager for your campaign, and insights to make your campaign a successful one. – Kate F.

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Top 10 Best Mailshake Alternatives To Use In 2021-2022

SalesHandy

You also get a dedicated account manager that guides and navigates you during any issue and shares tips to create a successful campaign. The takeaway from this feature: Instant customer support, dedicated account manager for your campaign, and insights to make your campaign a successful one. – Kate F.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

Interactive content is one of the lead generation trends of 2020 , and video will stay in the future of email marketing campaigns – some brands have seen 8x improvement in click-through rates with a personalized video versus standard outbound email campaigns.