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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. However, many of the strategies and mechanics carry over to Microsoft Ads. 6.308888889 Maine 5.411764706 65.88

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score.

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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

The ebook has been climbing the charts this week on Amazon.com, and Romney's team was hoping to "generate social buzz around the former Massachusetts governor's ebook" in anticipation of the debate.". Geoff Ramsey, CEO of eMarketer, observed that while "click-through is the most commonly used metric by online advertisers.it

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