Account management Click Through Rate CTR Massachusetts 
Search Engine Land
MARCH 21, 2023
Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise? 5 9.5252 (blank) 905.97
Hubspot
SEPTEMBER 12, 2011
They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Geoff Ramsey, CEO of eMarketer, observed that while "click-through is the most commonly used metric by online advertisers.it
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