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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. 8.459032258 February 2023 performance for an account only running broad match. 6.308888889 Maine 5.411764706 65.88

CTR 90
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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Romney Offers Ebook for the Price of a Tweet. While click-throughs might be easy to measure, they don't help you understand the bottom line.

CTR 55