Account management Click Through Rate Customers Massachusetts 
Search Engine Land
MARCH 21, 2023
Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. 8.459032258 February 2023 performance for an account only running broad match. 6.308888889 Maine 5.411764706 65.88
Hubspot
SEPTEMBER 12, 2011
The company's goal was to "identify contacts or prospects that had the greatest propensity to purchase, and put them through more of an accelerated nurture program" in the hopes of turning them into customers more quickly. While click-throughs might be easy to measure, they don't help you understand the bottom line.
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