Account management Growth GTM X-functional 
SaaStr
MAY 10, 2019
How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?
Sales Hacker
AUGUST 30, 2018
In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. You don’t want an account maintained only by a champion on the customer side and your account manager.
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