ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. Imagine you had a client who sold interior design services and wanted to run a display campaign.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

AUGUST 1, 2018

Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. For example, HubSpot allowed people to register for its Four Days of Facebook Campaign through multiple channels, including Facebook Messenger. Promote events, products, and content.

Conversion 78

Conversion CRM Cross-sell Technology 78