How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Generally speaking, each playbook should have five main parts. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period.
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