Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Recommended reading: Mission ImposSERPble 2: User Intent and Click Through Rates.
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