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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

SEPTEMBER 24, 2020

Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Keep similar ad conditions. Pro tip: Compare only those ads that ran in similar conditions (e.g.,

CTR 111
CTR Technique Profit margin Follow-up 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

MAY 22, 2014

Same time of the day, same bid (although bid prices vary), same length of time, etc. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Keep Similar Ad Conditions.

CTR 116
CTR Technique Click Through Rate Follow-up 116
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