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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

JULY 8, 2020

The keyword insertion function matches the exact keyword someone typed in. These allow you to embed a call-to-action button to your ads, which can help increase the click-through-rate of your ads. With price extensions, people can see sample prices before they click. Click the pencil icon in the triggering pane.

GTM 100
GTM X-functional Appointment Campaign 100
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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

MARCH 24, 2016

In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two). Form completion percent.

Conversion 77
Conversion A/B testing X-functional Technique 77
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