Purchase Decisions: 9 Things to Know About Influencing Customers
ConversionXL
APRIL 17, 2019
But what about when the product matches the customer’s needs and they trust the seller? Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%.
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