Purchase Decisions: 9 Things to Know About Influencing Customers
ConversionXL
APRIL 17, 2019
Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia.
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