Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
This is how closely the wording of your ads matches the keywords in your ad groups. Closely matching the offer and messaging on a landing page to the keywords that drove them there increases the possibility of conversion simply by immediately addressing the searcher’s desired outcome. Relevance of Ads to Keywords.
Let's personalize your content