Ecosystem-Led Growth (ELG) for GTM
Sales Hacker
MARCH 8, 2024
Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. According to Crossbeam, partners contribute to 58% of the revenue generated by Highspot ’s top sales reps, and their deal size was 60% higher when working with partners.
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