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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Sales tactics like cold calls often have a low conversion rate. SaaS companies are also using ecosystem-led approaches to launch integrations. Keyplay launched Org Insights.

GTM 95
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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

Telemarketing: Even with the growing bad reputation of cold calling, accounting firms still rely on telemarketing for lead generation. Moreover, networking can help you build strategic partnerships that would bring your clients and added value. Strategic partnership is the key to succeeding in such a goal. .

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. .: So the summit was one way we did it. Lauren A.: We also develop alliances with regulators.