Remove Cold Call Remove Referrals Remove Sales Support Remove Strategic partnership
article thumbnail

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Sales tactics like cold calls often have a low conversion rate. When more friends use your referral link to subscribe, you’ll receive special benefits.

GTM 94
article thumbnail

Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

In addition, these efforts for creating a memorable branding would help them attract referral clients. . Telemarketing: Even with the growing bad reputation of cold calling, accounting firms still rely on telemarketing for lead generation. Strategic partnership is the key to succeeding in such a goal. .