Commission GTM Market share Teamwork 
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? And if yes, to what extent?
Lead Fuze
JANUARY 1, 2022
It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. Dedicated sales team.
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